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How to Whitelist in Various Email Clients
As we consult new clients regarding their email marketing strategies, often we will recommend that they incorporate the best practice of asking their subscribers to add their from address to their...
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The Reporting Trifecta for Subscriber Information
One advantage of email marketing over many other forms of marketing has always been the ability to track activity and clearly see the actual results related to your messaging. However, this leads to...
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How Long Is a Piece Of String? Part 1 of 3
In email marketing, there are always a lot of questions about how to judge the performance of an email campaign, and what will make it the most successful. The questions have been answered in any...
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How Long is a Piece of String? Part 2 of 3
Last month in the first of our three part series, we mentioned that there we’re always getting asked about how to judge the performance of an email marketing campaign. We’ve come to refer to these...
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Bring Email Content to the Top
Emails viewed in preview pane windows—or those that extend below the fold when viewed in full—often see a lack of reader engagement with content closer to the bottom of the message. Many recipients...
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Are you going “all in” with your email testing strategies?
We’ve all heard that if you’re in marketing, in particular email marketing, you should constantly be testing to maximize results. The most common test mentioned is the ubiquitous “A/B” split test,...
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Incorporating PURLs in Your Email Marketing
If you have taken the step of including personalization in your email campaigns (even if this is limited to including the recipient’s first name, their sales rep, etc.), your goal was likely to make...
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Silo Style Marketing Needs to Integrate
Earlier this month, on the way to meet with a customer, I found myself driving through a rural area with many silos. While I cannot say what was in each silo, it got me reflecting about how they stood...
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The Beauty of White Space
You might already be familiar with the term “white space.” It is the area of a page left unmarked or unfilled. It can be space between the headline and the body text, between columns, or graphics....
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The Five W’s of Content Writing
Back in grade school, we learned to use the five W’s to comprehend basic information. Although content writing may seem inherently easy to grasp, many lose sight of the purpose and practice of content...
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